Jimmy Butler first saw the Jordan Supreme Elevation in late 2018. Since then, the shoe has been the Sixer star’s on-court go-to. The shoe, like the player, is no doubt enigmatic. No fear, here’s what you need to know.
1. It’s a Greater China exclusive
The Jordan Supreme Elevation is available exclusively through NIKE, Inc., channels in China.
2. It has game shoe DNA
With a Flyknit upper (inspired by the Air Jordan 32, Butler’s favorite low), the Jordan Supreme Elevation is the lightest in the Jordan Brand line — even with the forefoot and ankle strap.
3. It’s crazy responsive
To up the shoe’s performance and aesthetic ante, two large visible heel Zoom Air bags are employed. One is in the logical place (the heel), the other was flipped around and placed into the forefoot. The result: It’s the most responsive shoe in the line.
4. It highlights Butler’s go-against-the-grain attitude
From odes to villains to celebrations of his alma matter, Marquette, Butler’s Jordan Supreme Elevation colorways have given the shoe a near-signature feel that has added to the silhouette’s mystery.
The Black/Red Jordan IV Releases in All Its Glory Next Month
May 7, 1989; Cleveland, Ohio: A floating jumper at the foul line beats a buzzer, crushes one city, lifts another and cements two legends. The first of those is the shooter — MJ himself — who finished the series clinching game five with 44 points. The other is his shoe, the black and red Air Jordan IV.
Jordan signature shoes are cool for many reasons. The Air Jordan IV, when it arrived, was the coolest ever — in pure technical terms. Designed by Tinker Hatfield, it was a stripped down, streamlined, race-car-like game shoe complete with a lightweight nubuck upper and ventilated via mesh-filled cutouts.
On court, that shot in Cleveland conflated the shoe with a cold, clinical finishing. Off court, one of the greatest sneaker marketing campaigns in history combined with major film cameos made it an instant style staple.
The Black/Red Jordan IV releases again next month in full glory (with the OG hangtag and all). The shoe also is retroed with a number of firsts, including:
-The original box (it’s back for the first time since 1989)
-“Nike Air” heel branding (back for the first time since 1999)
-Full unisex and family sizing
And fun fact: The Jumpman and “Flight” lockup debuted on the Jordan IV.
A true-to-original retro is alluring, of course, because it’s cool. Appeal for one is also generated from the impact it has had on athletes and fans.
Breaking Down the Nike ACG React Terra Gobe
At its core, Nike ACG (All Conditions Gear) is all about rugged weekend escapes and quick morning coffee runs. It conveys a playful, adventurous personality through exuberant and purpose-led design (signature color pops and bold graphics provide visibility on the trail, for example). The first products turned favored running shoes into catalysts for all-terrain fun.
The all-new Nike ACG React Terra Gobe is no different. It takes the best of what Nike creates — including pioneering footwear foam — and packages it in a durable, lightweight silhouette that keeps wearers comfortable, dry and, most important, ready to enjoy the outdoors.
With the shoe, Nike ACG continues to equip anyone with a zest for adventure with what’s needed to harness outdoor fun. From mountain biking to bouldering, trail running to kayaking, this shoe, along with each item bearing the ACG badge, is designed to handle a mix of elements and a range of surroundings.
Here are the key details:
- The tooling modifies the bouncy ride of the Nike Odyssey React for all-conditions traction by adding durable rubber lugs on the heel and toe, as well as a saw-toothed sticky rubber forefoot pad for increased traction on the trail.
- The upper, built from a four-way stretch ripstop material, is water resistant and, thanks to an extended upper heel pull and finger loop on the tongue, easy to get on and off.
- A real rubber toe guard adds abrasion protection and durability.
- The speckled midsole pays homage to an ACG classic: 1991’s Mowabb, which was the first shoe to bare this embellishment.
- The heel area of the shoe has reflective elements.
The ACG React Terra Gobe launches April 20 in the K2 LDV (yellow, pictured above) and The Abyss (blue) colorways.